On Saturday, March 2nd 2024, the beating heart of Parisian fashion pulsed stronger than ever at the prestigious LECLAIREUR boutique, where a live performance by Avant Toi took place to mark its 30th anniversary, captivating the attention of fashion and art enthusiasts alike.
In this unforgettable evening, Mirko Ghignone, the creative mastermind behind the Avant Toi brand, brought his vision directly to the streets of Paris. Renowned for his ability to transform fabric into art, he invited the audience to paint soft cashmere scarves, showcasing his expertise in manipulating colors and materials.
It was a unique opportunity for guests to display their personal style, immersed in a vibrant atmosphere of creative energy and passion. Avant Toi also curated a space where guests could personalize their own scarves, infusing them with the brand's signature colors and techniques.
LECLAIREUR, known for its selection of avant-garde fashion and design, provided the perfect setting for this extraordinary showcase. Guests from around the globe flocked to the store to partake in a fusion of fashion, art, and performance. The boutique showcased an exclusive array of the brand's latest creations, including a special capsule collection crafted to honor the bond between Avant Toi and its hometown, Genoa, the birthplace of denim.
The synergy between clients, journalists, and the Avant Toi team elevated the event to new heights, with music setting the tone for the evening and lively dancing heating up the dance floor. Mirko Ghignone took center stage, exuding irresistible energy and infectious charisma as he entertained the crowd with a playful dance incorporating fluid capoeira movements, showcasing once again his multifaceted talent and passion for art in all its forms.
This unforgettable evening transcended mere celebration; it was a unique experience that seamlessly blended creativity, joy, and sophistication, commemorating thirty years of innovation and inspiration in the world of fashion.
