Avant Toi welcomed a select group of Chinese clients to its headquarters in Genoa for an exclusive experience exploring the creative and production processes behind the brand.
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The guests had the opportunity to explore all the different stages of production, immersing themselves firsthand in the artisanal excellence that defines Avant Toi.

After a convivial lunch featuring local dishes, the guests took part in a live painting workshop led by creative director Mirko Ghignone. With brushes in hand, participants experienced the brand's signature expressive freedom, personalizing a silk scarf with spontaneous colors and gestures.