Avant Toi's goal is to create an eco-design product that is long-lasting, high-quality, and luxurious, while respecting both the environment and people, in stark contrast to the fast fashion system.
Avant Toi’s philosophy has always been to invest in local craftsmanship, elevating the “Made in Italy” label as a true guarantee of artisanal value in its garments. It also invests in digital technologies that help the brand become even greener by reducing waste of resources and materials. All products are created by Liapull srl, ensuring the highest standards of quality and craftsmanship.
Product lines such as the Home collection have been launched to enable the circular use of materials and production scraps. Avant Toi has also developed items to be used as gifts and gadgets, entirely made from recycled fabrics and production waste — including eyeglass cases, keychains, and pouches.
Avant Toi has always used water-based dyes, with particular care not to employ chemical fixatives. Instead, it relies on natural processes such as heat, steam, or air. It works with suppliers who use certified eco-sustainable and hypoallergenic materials, such as eco-cashmere yarn, which complies with the Global Recycled Standard.
This certification guarantees that at least 65% of the wool fibers used in the production cycle are regenerated. It ensures traceability up to the finished product and monitors compliance with environmental and social responsibility practices, as well as the absence of harmful chemicals throughout the supply chain.
When it comes to environmental sustainability, Avant Toi has long been committed to using recycled paper, biodegradable plastics and packaging, and eliminating plastic bottles in the workplace, providing reusable water bottles and water dispensers for employees instead. A photovoltaic system has been installed to produce energy, alongside a steam system — both aimed at achieving significant energy savings.
