Opinion Leaders Explore
30 Years of Avant Toi

September 12, 2024
Avant Toi opened the doors of the Liapull headquarters for a unique experience exclusively for fashion industry journalists.

The day began with a guided tour of the Liapull facilities, where guests had the opportunity to observe up close the various stages of production, from the selection of raw materials to fabric treatment, and the artisanal finishing details that make each Avant Toi garment a unique work of art. This behind-the-scenes immersion offered an in-depth look at a production process that combines technology with craftsmanship, highlighting the value of Made in Italy excellence.
Following the tour, participants enjoyed lunch on a terrace with a breathtaking view of the Port of Genoa, savoring local dishes while engaging in conversation with the Avant Toi creative team.
The highlight of the day was a live painting workshop led by Mirko Ghignone, Avant Toi’s creative director. Journalists had the opportunity to express their creativity by actively participating in the creation of a silk scarf, personalized through the live painting technique that defines the brand’s unmistakable style. With their hands immersed in colors, guests experienced the creative process firsthand, allowing them to gain a deeper understanding of Avant Toi’s aesthetic philosophy, rooted in experimentation and expressive freedom.
This special event provided fashion journalists with a comprehensive insight into the world of Avant Toi.
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