AVANT TOI @ GENOVA JEANS WEEK 2024

During the Genova Jeans Week 2024, the brand AVANT TOl, from the historic Genoese knitwear company Liapull Cashmere, presents an innovative installation in the atrium of the prestigiousPalazzo Pitto, part of the Palazzi dei Rolli system in Genoa, a UNESCO World Heritage Site.
An immersive experience featuring the brand's premium materials and the iconic denim fabric, using upcycled materials and renewing their meaning through artisanal techniques and careful color research. This unique combination of fabrics, yarns, treatments, and colors represents a perfect blend of tradition and innovation, reaffirming AVANT TOl's connection to art and on going aesthetic exploration.
For Avant Toi, this event is not just a way to celebrate denim but also a tribute to Genoa, a city that has always inspired the brand with its beauty and unique character.
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